Since we are always hyping you up about natural fabrics, we thought it would be a good idea to tell you why we think they’re the future.
We’ve all been there; standing in front of our closet, not knowing what to wear or what to match with those new shoes we just bought. Add on top of this the task to make this mess of a closet more sustainable, and I think you have one of the most daunting tasks ever designed for humans. We're going to make it easier for you!
Let’s start with a little story. There once was a magician who lived in a kingdom where no one was wearing clothes. Since the king didn’t really like that, he asked that the magician would come up with a solution.
It’s probably the most used quote in the sustainable clothing movement in the past few years. 'Fashion is the second most polluting industry there is', followed by a claim that only oil is worse as an industry. It’s easy to understand, catchy and dooming. Great slogan you might think. There’s only one problem with it.