Let’s start with a little story. There once was a magician who lived in a kingdom where no one was wearing clothes. Since the king didn’t really like that, he asked that the magician would come up with a solution.
It’s probably the most used quote in the sustainable clothing movement in the past few years. 'Fashion is the second most polluting industry there is', followed by a claim that only oil is worse as an industry. It’s easy to understand, catchy and dooming. Great slogan you might think. There’s only one problem with it.