Water … you know … the stuff you kind of need to stay alive, and which is also great for the occasional water-fight. There are some troubling things going on in the relationship between clothing and water.
It’s probably the most used quote in the sustainable clothing movement in the past few years. 'Fashion is the second most polluting industry there is', followed by a claim that only oil is worse as an industry. It’s easy to understand, catchy and dooming. Great slogan you might think. There’s only one problem with it.